It is common knowledge that a huge chunk of Korea’s cosmetics revenue passes through Olive Young. But what actually sells the most inside that store is surprisingly hard to see just by walking the aisles. The front-end displays are paid placements, and the Myeongdong flagship is deliberately arranged for travelers.
So we did something different. On July 29, 2026, we pulled Olive Young’s official All-Category Sales Ranking TOP 100 and classified every single item — by category, brand, actual selling price, discount rate, and promotion type. What follows is the full breakdown.
The short answer
- #1 is Mediheal Essential Mask Pack 10+1 Set (10,000 won). Mediheal alone placed 7 items in the TOP 100.
- The biggest surprise — 4 of the TOP 12 are protein shakes (ranks 2, 5, 8, 12). All at 1+1.
- 85% of the TOP 100 costs under 30,000 won. Median price: 23,850 won. Premium brands are nearly absent.
- 90 items have a discount tag, averaging 27.4% off. Only 10 sell at full retail price.
- Online #1 ≠ store #1. The online ranking is a resident's restocking list, not a traveler's shopping guide.
What is the #1 Best-Seller on Olive Young Online?
Mediheal Essential Mask Pack 10+1 Set (10,000 won). That is exactly half the retail price of 20,000 won, and the product name carries the boast “15 consecutive years at #1.” In Korea, sheet masks have moved past trend status into the territory of everyday essentials — something people buy by the box, not by the piece.
Here is how the TOP 5 lines up.
Even just the TOP 5 reveals the character of this ranking. One mask pack, one toner pad, one sunscreen, and two protein shakes. Zero color cosmetics.
Full TOP 30 List — What Sits Where
Prices are the actual selling price as of July 29, 2026. Retail prices in parentheses. Most items have overlapping sales, coupons, and gifts, so the final checkout price can be even lower.
🏆 Olive Young Online Mall All-Category Sales Ranking TOP 30 (Verified July 29, 2026)
| # | Brand | Product | Selling Price | Category |
|---|---|---|---|---|
| 1 | Mediheal | Essential Mask Pack 10+1 Set 7 types | 10,000 won (20,000 won) | Mask Pack |
| 2 | Protywon | Protein Shake Pouch 40g 6 types | 3,900 won~ (1+1) | Inner Beauty |
| 3 | Mediheal | Derma Pad 200-count Jumbo Set | 28,500 won (39,900 won) | Toner Pad |
| 4 | D’Alba | Purple Tone-Up Sunscreen Duo 50+50ml | 35,700 won (51,000 won) | Sun Care |
| 5 | Flymil | Protein Shake 45g 12 types | 3,900 won~ (1+1) | Inner Beauty |
| 6 | Dr.G | Brightening Peeling Gel Set | 17,700 won (21,000 won) | Exfoliation |
| 7 | HERA | Black Cushion Foundation 15+15g | 59,940 won (74,000 won) | Base |
| 8 | Delight Project | Protein Shake 45g | 3,900 won~ (1+1) | Inner Beauty |
| 9 | Coringco | Talk Talk Hara No-Glue Eyelash 15 types | 14,900 won (22,000 won) | Eye |
| 10 | So Natural | All Day Blur Setting Fixer | 20,000 won (25,000 won) | Base |
| 11 | Esnature | Aqua Squalane Moisture Cream 60ml Double | 23,500 won (43,000 won) | Moisturizer |
| 12 | Cruntin | Crunch Ball Protein Shake 50g 5 types | 5,900 won~ (2+1) | Inner Beauty |
| 13 | Wellage | Real Hyaluronic Blue 100 Ampoule 75ml 2-pack | 29,900 won (50,000 won) | Serum/Ampoule |
| 14 | Mediheal | Hyper Gel Mask 8+1 Sheet 4 types | 24,900 won (36,000 won) | Mask Pack |
| 15 | AESTURA | Atobarrier 365 Cream 80ml | 29,700 won (33,000 won) | Moisturizer |
| 16 | Holika Holika | My Fave Piece Eyeshadow | 4,800 won (6,000 won) | Eye |
| 17 | Illiyoon | Ceramide Ato Lotion 600+600ml | 35,900 won (53,900 won) | Body |
| 18 | Biotherm | Homme Aquapower All-in-One | 20,100 won (30,000 won) | Men’s |
| 19 | Mediheal | Madecassoside Scar Repair Serum 40+40ml | 22,900 won (36,900 won) | Serum/Ampoule |
| 20 | Cozy A | Plant-Based Melatonin Jelly/Drink | 32,900 won (36,000 won) | Inner Beauty |
| 21 | Jung Saem Mool | Essential Skin Nuder Cushion | 38,400 won (48,000 won) | Base |
| 22 | Beplain | Mung Bean pH-Balanced Cleansing Foam 160+40ml | 18,600 won (21,900 won) | Cleansing |
| 23 | AESTURA | Atobarrier 365 Hydro Soothing Cream 80ml | 26,400 won (33,000 won) | Moisturizer |
| 24 | Saengsiknara | Waterproof Sunscreen 100ml | 10,800 won (19,000 won) | Sun Care |
| 25 | Skin Food | Carrot Carotene Calming Water Pad 60ct Double | 26,200 won (42,000 won) | Toner Pad |
| 26 | Ethen | Syrup Pumping Glaze 6 types | 14,700 won (19,000 won) | Lip |
| 27 | Goodal | Houttuynia Cordata Calming Sunscreen 50ml 1+1 | 17,900 won (22,000 won) | Sun Care |
| 28 | The Ordinary | Niacinamide 10% + Zinc 1% 60ml | 15,700 won | Serum/Ampoule |
| 29 | Vanilla Co. | Mood On Line & Blend Eyeliner | 12,000 won~ (1+1) | Eye |
| 30 | Tony Moly | Perfect Lips Shocking Lip | 10,500 won (15,000 won) | Lip |
Why Are There Four Protein Shakes in the TOP 12?
This is the part of the ranking that needs the most explanation. Olive Young’s name makes people think it is a cosmetics boutique, but its official classification is Health & Beauty (H&B) Store. The sales data proves that label is not decorative.
🥤 Inner Beauty & Food Items in the TOP 100
| # | Brand | Product | Price | Promotion |
|---|---|---|---|---|
| 2 | Protywon | Protein Shake Pouch 40g | 3,900 won~ | 1+1 |
| 5 | Flymil | Protein Shake 45g 12 types | 3,900 won~ | 1+1 |
| 8 | Delight Project | Protein Shake 45g | 3,900 won~ | 1+1 |
| 12 | Cruntin | Crunch Ball Protein Shake 50g | 5,900 won~ | 2+1 |
| 20 | Cozy A | Plant-Based Melatonin Jelly/Drink | 32,900 won | Sale |
| 34 | Melamate | Melatonin Gummy | 13,000 won | Sale + Coupon |
| 51 | Delight Project | Bagel Chips | 2,700 won~ | 2+1 |
Four protein shakes all carrying the same 3,900 won price point, lined up side by side at 1+1. This is not about brand loyalty — it is about price-and-promotion consumables. Add two melatonin products at ranks 20 and 34, and the picture becomes clear: Korea’s inner beauty market — ingestible skincare and wellness supplements — has become a serious category alongside traditional cosmetics.
Did you know? Korea's 'meal replacement' aisle is booming
Single-serve protein shakes, protein bars, and bagel chips that double as breakfast replacements have exploded in recent years. Olive Young captures this traffic naturally — people come for skincare and grab a shake before checkout. For travelers, the mental shift is simple: stop thinking of Olive Young as a cosmetics store and the ranking starts making sense.
How Does the Full 100 Break Down by Category?
Here is the TOP 100 grouped by major category. Skincare (39 items) + Color cosmetics (29 items) form the two pillars at 68% of the total. The rest is split among cleansing, inner beauty, sun care, body, hair, and men’s.
📊 TOP 100 Category Breakdown (July 29, 2026)
| Category | Count | Sub-breakdown |
|---|---|---|
| Skincare | 39 | Serum/Ampoule 15 / Moisturizer 11 / Mask Pack 7 / Toner Pad 5 / Toner+Mist 1 |
| Color Cosmetics | 29 | Eye 12 / Base 10 / Lip 7 |
| Cleansing & Exfoliation | 9 | Foam, Oil, Water, Peeling Gel |
| Inner Beauty & Food | 7 | Protein Shake 4 / Melatonin 2 / Snack 1 |
| Sun Care | 5 | July seasonal peak |
| Body | 5 | Lotion, Body Wash, Feminine Cleanser |
| Hair & Scalp | 4 | Treatment, Scalp Ampoule, Hair Oil |
| Men’s | 2 | All-in-One, Tone-Up Lotion |
Two things stand out.
First, within color cosmetics: Eye (12) > Base (10) > Lip (7). You might associate K-beauty with lip tints, but the actual sales leaders are eyeliners, false lashes, and eye palettes. The likely reason: people already own several lip products at home, while eye products get used up faster.
Second, all 5 sun care items are July seasonal. This ranking reflects the calendar. Revisit the same spot in winter and sun care will likely disappear, replaced by lip balms, hand creams, and hydrating ampoules.
How Much Are Koreans Actually Paying?
Median: 23,850 won. Average: 22,501 won. The lowest price was 1,000 won (a single Mediheal mask pack at rank 41) and the highest was 59,940 won (HERA Black Cushion at rank 7).
💰 TOP 100 Actual Selling Price Distribution
| Price Range | Number of Items |
|---|---|
| Under 10,000 won | 11 |
| 10,000 ~ 19,999 won | 27 |
| 20,000 ~ 29,999 won | 47 |
| 30,000 ~ 39,999 won | 13 |
| 40,000 won or more | 2 |
Only 2 items out of 100 exceed 40,000 won (HERA Cushion at 59,940 won and La Roche-Posay Cicaplast Baume at 41,600 won, rank 36). Department store brands and premium lines are essentially absent from this ranking.
The brand composition confirms the same picture. Of 72 brands, international brands account for 10 items (La Roche-Posay, Bioderma, The Ordinary, Paula’s Choice, Dr. Bronner’s, Clinique, Kiss Me, Biotherm). Korean conglomerate and pharma-affiliated brands account for 14 items (HERA, AESTURA, Innisfree, Primera, Illiyoon, VDL, Vidivici, Yeonjak, Jung Saem Mool, Dongkuk Pharm). The remaining 76 are indie and small-to-mid-size brands.
Why Is Almost Everything on Sale?
90 of the TOP 100 items carried a discount tag. Average markdown: 27.4%. Median: 29.5%. Only 10 items were shown at full price — mostly low-cost color cosmetics under 10,000 won.
The deepest discounts belonged to ANUA. Rank 37 TXA Niacinamide Scar Serum 2-pack: 64,000 won → 27,500 won (57% off). Rank 67 Capsule Mist 2-pack: 70,000 won → 31,900 won (54% off). Rank 47 PDRN Serum: 58,500 won → 27,500 won (53% off). All three are twin-packs, all below half price.
Travel tip: Do not use retail price as your reference
In Korea, Olive Young's retail price is essentially a suggested baseline. The quarterly Olyoung Sale (March, June, September, December) layers extra discounts on top of this. Even outside those periods, everyday sales, coupons, and gifts overlap like the ranking above shows. Finding a 50,000 won product for 30,000 won is normal, not a steal. Before you buy in-store, it is smart to check the online price for the same item once.
Online Ranking vs. Myeongdong Store: Why the Big Difference?
This is the most practical section of this article for travelers. The online sales ranking is a resident’s restocking list. The proof is in the product sizes.
33 of the TOP 100 items came in 2-pack, double, duo, jumbo, or refill formats. Specifically:
- #3 Derma Pad 200-count, #92 Numbering Toner Pad 140-count, #75 Mediheal Toner Pad 100-count
- #17 Illiyoon Lotion 600ml + 600ml
- #71 Bioga Body Wash 1,000ml, #76 Dr. Bronner’s 950ml, #68 Bioderma Cleansing Water 850ml
- #74 Torriden Toner 500ml
What Koreans buy online is something they already know, in the cheapest unit, delivered to their door. Almost every item carries an ‘Today Dream’ (same-day delivery) badge — same logic.
Walk into the Myeongdong or Hongdae flagship, though, and the storefront is re-arranged for travelers. Travel-size bottles, new color launches, duty-free and tax-refund sets take the front shelves. That is why copying this ranking blindly into your shopping cart will hit your luggage weight and liquid restrictions first.
Travel tip: How to read this ranking as a visitor
- Use the ranking for 'what,' not 'what size.' The same product almost always has a travel-size or single-unit version at the physical store.
- Go for light and shatterproof first. Mask packs (#1), toner pads, and sheet packs are low-weight and 100ml liquid rule-free.
- Anything over 100ml goes in checked luggage. 850ml cleansing water and 1,000ml body wash will not make it through carry-on.
- 1+1 means carrying two of everything. That 3,900 won shake deal looks cheap until you are packing both pouches.
- Tax refund is in-store only. The online mall price may be lower, but you lose the refund at checkout. Compare the total.
Brand Map — Who Dominates This Ranking?
Of 72 brands, 18 placed 2 or more items. Here are the leaders.
🏷️ Multi-Item Brands in the TOP 100
| Brand | Items | Entry Ranks | Sweet Spot |
|---|---|---|---|
| Mediheal | 7 | 1, 3, 14, 19, 41, 59, 75 | Mask packs, toner pads |
| Dr.G | 4 | 6, 32, 53, 96 | Soothing, trouble care, sun cream |
| AESTURA | 4 | 15, 23, 84, 91 | Atobarrier (skin barrier) line |
| ANUA | 3 | 37, 47, 67 | Scar, PDRN, hyaluronic acid |
| HERA | 2 | 7, 79 | Cushion, lip gloss |
| Torriden | 2 | 69, 74 | Hyaluronic acid serum, toner |
| Clio | 2 | 65, 72 | Eyeliner, eye palette |
| La Roche-Posay | 2 | 35, 36 | Cicaplast |
| Bioderma | 2 | 68, 70 | Sensibio Cleansing Water |
Mediheal’s 7 entries are overwhelming. Five of them are mask packs and pads, and the brand holds both #1 and #3 simultaneously. Mask packs are a repeat-purchase category with almost no brand switching — once Mediheal locks in that position, it stays.
AESTURA and Dr.G each placing 4 items also tells you something. Both fall under the derma cosmetic category — pharmacy and dermatology-affiliated branding. Their product names carry ‘barrier,’ ‘soothing,’ and ‘low-irritation.’ The language of Korean skincare in 2026 is not about color — it is about solving skin concerns.
When Will This Ranking Be Updated?
This article is designed as a regularly refreshed record, not a one-time snapshot. The same URL will be updated at intervals to track:
- Category share shifts (what replaces sun care when summer ends)
- Whether Mediheal holds its 7-spot position
- Whether the inner beauty (protein shake) dominance is seasonal or structural
- How the average 27.4% discount rate moves during sale periods
The next update will include a change-tracking table comparing this edition with the previous.
Data & Sources
- Source: Olive Young Online Mall Sales Ranking — All Categories TOP 100 (oliveyoung.co.kr)
- Collected: July 29, 2026. Prices and rankings change frequently by time slot and promotion cycle.
- Methodology: All 100 items manually classified into 8 major categories and 13 sub-categories by product name. Actual selling price, retail price, and promotion type recorded separately. Items with variable pricing (e.g., 'from 3,900 won') use the lowest available option.
- Discount rate calculated from the 90 items with a visible retail price tag.